Sleep Street

A great idea and a blank canvas. The concept was a Web site that specialised in sleep problems and solutions - an online shop plus and information resource

Task

Just about everything other than sourcing the products. Create a name, develop a brand build the Web site, produce a marketing strategy, create a content strategy, online marketing, search engine optimisation

Solution

First we researched the market and established who the competitors might be. Also establishing that there were no direct competitors and also what content we should be focusing on.

Then we created the name, designed the logo and created the brand style guide.

Using open source e-commerce solution that is, ahem... free, we were able to reduce our clients exposure to a big financial risk. Having established an immediate saving we could then focus the limited resources on creating special content areas and optimising the site so it was search engine friendly. A considerable amount of configuration was done to ensure the resulting site met the expectations of the client and the target user.

A Content Management System provides endless editing possibilities in many languages.

Finally we set to with a marketing plan to spread the word including search engine marketing and pay per click advertising.

Results

Everyone's sleeping much more easily now - orders have started rolling in, the site has been widely reviewed and there is a steady increase in traffic.