Task

Samsung sponsored the launch of the Matrix Reloaded Movie and needed online support for its promotional activity. They wanted to encourage creativce use of the phone's self-portrait feature.

Solution

We developed a movie redemption site which includes

• applicants sending pictures to the site from their phone
• winners make a claim online using their phone's IMEI number
• cinema ticket promotion and claim system
• gallery of commended photos
• synchronisation with Samsung Fun Club global registration system
• click-through tracking system
• full marketing stats analysis

Results

Billington Cartmell who we created the campaign doubled sales of the phone and won a Marketing Communications award for the campaign. We're sure we had nothing to do with it