Celebstatus / The Sun

Task

An interesting new online concept, just like fantasy football but with celebrities "scoring" in the press. Also to help with marketing and build the website

Solution

Not your everyday website to be honest because it had to be capable of handling 50,000 concurrent users each doing their own tasks. We developed a strategy to deal with the massive load on the web server and ensure the maximum security.

We helped build the partnership with The Sun and the News of the World and secure a £50,000 top prize. The coverage in the papers was top notch

The Fame Game: fantasy league format 'pay-to-play' game online and in National Press

• Daily updates
• Weekly scores sent by Text Message
• Linked directly to premium rate phonelines
• Customised team pages
• Personalised email marketing
• Mini Leagues and weekly winners
• Tell a friend system to increase usage

Results

The main objective of getting the female readership to participate in the Fantasy Game concept was achieved along with healthy revenues from sign up and text messaging